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 As Retail Moves Online, So Do Many Job Opportunities

Retail’s growth in employment is partially reflective in the change in consumer habits. With Americans increasingly using social media, opportunities to reach a captive audience exist in unique ways that didn’t exist even 10 years ago, and not abundant five years ago. 
The proliferation of online shopping has made online sales manager one of the top jobs in terms of salary growth potential, and one of the best jobs in retail, according to the 2017 Jobs Rated report from CareerCast. 
The shift to online shopping also presents job opportunities in retail for other careers that might not be immediately associated with the industry.
As a result, here are some of the best jobs:
Profession Annual Median Salary Growth Outlook
Data Scientist        $111,270 16%
Social Media Manager $95,450 11%
Multimedia Artist         $65,300 10%
Online Sales Manager $117,960 7%
Sales Rep (Wholesale) $60,530 6%
Market Researcher         $62,560 23%
Logistician         $74,170 7%
Salary and growth outlook information are compiled from the U.S. Bureau of Labor Statistics with growth outlook through 2028.
Sources: CareerCast, U.S. Bureau of Labor Statistics (BLS)
Sidebar 3 (311 words):
Retail Industry Tech Trends
What is the next big thing in the retail sector? According to Rod Sides, Deloitte’s vice chairman and U.S. leader, retail and distribution, expect to see retailers continue to upgrade technology.
“Beyond reconfiguring the store base, brick-and-mortar retailers will strive to identify ways to dominate the intersection of digital and physical. Since infusion of digital with the physical experience is critical, so is technology modernization,” he says.
“Cloud computing is central to modernization - and a key issue for our retail customers, since retailers often lag behind other industries in embracing cloud technology. IT departments will no longer look at cloud technology as simply a cost-savings technique, but begin to realize that cloud technologies can enable more rapid adoption of the latest solutions, harnessing the increasing power of technologies,” he adds.
Agility is also key, as is speed to market. “Traditional retailers must work to move ideas from concept to reality much faster, instituting new features as quickly as the online competitors, rolling out these new ideas in weeks, not years. With the market becoming more fragmented, speed and agility will become a clear differentiator for retail,” Sides concludes.
His analysis jibes with the future trends connected with tech, online shopping and social media the U.S. Department of Labor Bureau of Labor Statistics (BLS) is seeing.
“The speed and convenience of online shopping are expected to continue driving growth. So-called anticipatory shipping, for example, may help retailers know what kind of products to keep in stock,” says BLS.
Business improvements could also help physical stores to compete with online retailers. Dynamic pricing, for example, allows product cost to change with demand throughout the day. Social media helps stores see which items are popular, so they can feature them more prominently in their displays, according to the BLS.
Sources: Deloitte.com, U.S. Bureau of Labor Statistics (BLS)
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