1. Be Kind: In business you either move forward or be left behind. While others are focused on gaining political capital and laying emphasis on their perceived social prominence, or lack thereof, my suggestion is to focus on being kind. I often hear that nice guys finish last, but I am also aware that the best team also always wins. I would rather invest heavily in being kind to others, giving support where it is due, and encouragement when needed in order to create a team of supportive individuals rather than spend the time worrying about gaining positive political capital. Invest in personal capital through actions and political capital through vocation will follow.

2. Give Credit Where Due: Throughout our lives we have been trained to work toward gaining the praise of others. On our Little League baseball teams it was about the glory of winning the neighborhood pennant, later the splendor of straight ‘A’ report cards, and as adults the majesty of being promoted to the corner office, all milestones that seem to gain envy from those who surround us. While all the hard work to reach these personal landmarks is commendable, the feeling tends to be fleeting and unfulfilling. Fulfillment is found in deeds dedicated to others. Accept credit for the time you’ve put in, but heap praise upon those who assisted you to realize your goals. Giving credit where it is due not only lends you credibility, it gives you sincerity. Sincerity affords you a dedicated team, a dedicated team points to success, and success as a team gives way to a fulfilling work life.

3. Make Decisions: In that we look at the general corporate landscape, it is important to acknowledge that there are decisionmakers and there are those who fancy themselves decisionmakers. Those that fancy themselves decision makers often fail to accept the responsibility that comes along with positions of power. The decisionmaker is not only willing to accept the responsibility that comes with an appointed position, they thrive on both a decisions success and the knowledge gained from failure. Rather than avoiding the issues and the tough questions, hoping bad situations solve themselves, the decisionmaker considers his or her options, decides on a solution, and acts upon it. This simple, and seemingly obvious, observation is one many fail to acknowledge or choose to ignore, thus handing over executive positions to non-decisionmakers. There is no place in business or leadership, for stagnant indecision. Be a decisionmaker, connect with other decisionmakers, and make decisions together.

4. Take Risks: A leader is expected to innovate, to create, and to propel business forward. There is only one possible way to achieve all of these feats-taking risks. Leaders will regularly avoid risk when business is good in order to pad a resume (who doesn’t want to be able to show massive revenue increases year over year) and enjoy the rich breezes of profit paradise. Sadly, for these individuals, industry runs of massive growth are not sustainable unless the dormant get vigorous, dynamic, and risk ready. At the end of a growth period, when sustainability relies on those who consider themselves decisionmakers who’ve naturally become risk averse, we see and experience massive personnel changes within a company. Meanwhile, decisionmakers willing to take risks, and reap both the reward and the consequence, are poised to climb the proverbial corporate ladder. Never allow for comfortable satisfaction on the job, always eye for excitement and change.

5. Trust Your Instincts: Data matters, but your instincts do, too. Data is able to expose patterns and trends, to support business models, and provide a business direction. What may be more important is what data is not able to do, and that is show emotion. Passion, excitement, and a love for the game is why we all got into the avenues of business we are in. Those who have the hunger for their business will always be ahead of the curve, sometimes so far ahead that the rest of the world-even your current consumer base-is not even close to reaching the destination you’ve reached. Data cannot predict the next logical step when the next step for the industry is dictated by cutting-edge consumers with the same hunger; a hunger that may not have a next logical step at all. This is when your passion as the ultimate consumer in your market, your knowledge of your customer base, and your instincts for the business congregates. Innovation is created by passion, excitement, and a love for the game. Your gut will guide your next steps when data won’t.